Writing

Everyone who knows you has a mental model of who you are. That model is your brand. You did not opt in. You already have one.

Your brand doesn't need a narrative. It needs to be first to mind when the moment arrives.

Baked beans aren't British. Their place in UK culture was manufactured by Heinz over decades.

The winners won't be the loudest on CT. DeFi is growing up, and marketing has to grow up with it.